Challenge: Create a book cover/interior design that reflects the content, genre, and time period of the chosen book; create a matching publicity package (i.e. bookmark, business card, etc.) to promote the book’s author. Process: A dreamy night sky illustration and a bridge to match the book’s romantic theme, and a script font for the title to match the organic shapes in the painting. Software: Illustrator, Photoshop, InDesign
Challenge: Create a logo for a local women’s activewear brand that is focused on strength ethics, and spiritual balance. Process: I decided to go with a soft geometric theme for my design. I started by adding a triangle to represent the strength of a mountain, and I added a small circle to the top right to represent the constant rising and setting sun. I went with bold typography to match the geometric shapes and created an organic swirl shape within the triangle to represent a person in a calming yoga pose. Software: Illustrator
Challenge: Design the layout for an imaginary fashion magazine including the front cover, feature article, and short article. Process: I started by brainstorming ideas with my group and created a mood board with the collective ideas we came up with. After selecting an image to incorporate into the design, I played around with typography and colors to draw emphasis to the design. For the spreads, I did extensive research on fashion trends and terminology, and then I wrote and edited 2 articles on makeup looks and how to style prints. After that, I collected imagery to illustrate the theme of each article, and I used photoshop to remove the backgrounds and scale/recolor them to fit with the page. Software: Photoshop, InDesign
Challenge: Utilizing an imaginary record company logo, create a brand guide that showcases logo usage guidelines, approved typefaces, brand values, mission statement, and approved color values. Process: For the logo design I decided to go with a gestalt image that incorporates the “orange” and “umbrella” in the brand name. I then used the logo to create patterns using the illustration, typography, and colors. Software: Illustrator, InDesign
Challenge: Create the branding and labels for a imaginary beverage brand including a nutrition facts label, ingredients list, brand description and logo. Process: I started by researching lemonade brands and competitor designs. After that I created a mood board and sketches. I wanted a theme that could translate to 3 flavors while maintaining a unique die line for each piece, so I chose to include 3 arthropods with wings that match the flavor of the juice. After that I picked typography and colors to match my theme. Software: Illustrator
Challenge: Design a stylish website for a local bike shop to promote sales, highlight events, and exhibit functionality. Process: I started by doing some competitor research and making a wireframe. I then began to research imagery that reflects the grittiness of mountain biking, and I added a faint tire pattern to add texture and visual interest. Software: Photoshop, Figma
Challenge: Come up with a theme, logo, name, color scheme, and branding for a cereal box design, taking into consideration the flavor, call to action, and nutrition factors. Process: I started by creating a mood board of the colors, typography, and themes that I had initially envisioned for my design. After that, I made sketches for the layout and illustrations and printed a prototype to test my die line. I went with ladybugs for my theme because they seemed to have a lot of potential in attracting a young audience, and because I have a personal affinity for ladybugs. To start the design, I created the logo and chose the typography that I planned to use throughout the die line. I wanted something that was going to match the cutesy and bubbly theme. Software: Illustrator
Challenge: Create a logo for a local food truck that sells burgers and pub food in Astoria, Oregon. Process: I started by doing competitor research and creating a mood board of my ideas, and then I made sketches. After deciding on a design, I created the illustration and arranged the typography in illustrator. Software: Illustrator
Challenge: Using an original theme, create product labels and branding for a box container and the product(s) residing inside. Process: I started by measuring my die line and recording the dimensions needed in order to find a product that will fit inside. After that I created a mood board and sketches for my logo and branding designs. I chose hot sauce because of the opportunity I saw in matching vibrant colors and bold shapes. Then, I picked typography and colors to match my theme. Software: Illustrator